A Symbol of Waves and Roots: Discover the Cultural Story Behind Our Logo

Cualli Co.'s logo is inspired by the Mexican Talavera tiles, sun, sea, and Aztec Indigenous Art. 

Before the Spanish colonization, Aztec and Mayan cultures had their own ceramic traditions, using red and orange clays and primitive firing techniques. With the arrival of Spanish monks and craftsmen, Mexican artisans combined their indigenous designs with European techniques, creating the distinctive Talavera style known today.

Talavera tiles became widely used in churches, monasteries, and colonial buildings, adding vibrant colors and intricate patterns to Mexican architecture. Puebla remains the heart of Talavera production, and its tiles are still highly prized for their beauty and craftsmanship.

The Aztec Indigenous Symbol of the Ollin, on the top of the logo, holds great significance in the Indigenous Aztec culture, representing movement and transformation. Derived from the Nahuatl word Ollin, meaning movement, this symbol conveys the eternal cycle of life, death, and rebirth. It serves as a reminder of the constant change and evolution that surrounds us and encourages us to embrace these transformations as opportunities for growth.

The half-sunflower, at the bottom of the logo, is a representation of the sun setting over the ocean. 

The sun setting over the ocean carries deep symbolic and emotional significance across cultures. It represents transition, reflection, and renewal—a moment when the day gracefully gives way to night, inviting contemplation and appreciation of nature’s beauty.

In surf culture, the setting sun is more than just a visual spectacle; it’s a cherished ritual. Surfers often gather to catch the last waves, basking in the golden glow that transforms the ocean into a shimmering canvas of colors. This moment fosters a sense of community and connection with nature.